We recently worked with Persuade Loyalty to launch their new CryptoRewards Exchange, a new rewards redemption concept that enables its clients to offer customers a choice of preferred cryptocurrencies as a redemption reward. As younger generations join the ranks of frequent business and leisure travelers, they are looking for loyalty programs which offer more relevant and meaningful rewards than those that incentivized their parents and grandparents.

Consumers in their 20’s and 30’s account for much of the steady growth and use of blockchain currencies. Cryptocurrencies are being accepted for a growing number of uses including online retail, wealth management, education, environmental programs, digital publishing, fund-raising, and the travel industry.

Here is the announcement and some of the media coverage that resulted.

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