Results / Fun Projects
- Global reach: Charged with finding buyers for a 409-acre resort, our team set out on an innovative global search using marketing, public relations, media relations, advertising and social media. We sourced at least 37 qualified buyers, successfully combining traditional marketing and media relations jointly with social media outreach to identify a global buyer pool.
- Best-in-class brand positioning strategies: We worked with the new owners/managers of a hotel in foreclosure to help develop the re-branding and re-positioning strategy. Peridot Group worked on media relations and marketing/branding strategies through the hotel’s purchase, renovation and re-branding. Within five years, the hotel went from foreclosure to top of the Marriott brand.
- Raising awareness and increasing sales: During our tenure with the Caribbean island of Dominica, some of the destination’s accloades include:
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- Ethical Travelers’ Ethical Destinations list for several years
- Named a “Top Travel Destination” by Green Global Travel
- Ranked “Best Caribbean Island for Outdoorsy Types” by Business Insider
- Listed as one of the “16 places to visit in the Caribbean” by Caribbean Journal
- Dominica’s Waitukubuli National Trail was listed as one of “6 Island Hikes To Add To Your Bucket List” by EcoWatch.com
- Voted #3 for Best Caribbean Destination for Adventure in the USA Today/10Best Reader’s Choice Awards
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- Award-winning journalism/World-class media relations outreach: In our media relations outreach, we work with the world’s top journalists and media outlets. Many of the articles that have resulted from our media outreach have been recognized for journalism excellence.
- On the World Stage: Peridot Group worked with Stopain to promote a video to build awareness for the topical pain reliever and encouraged physical activity to manage or prevent arthritis. Images of the video appeared over New York’s Times Square.
- Viral Moments: While working with Carmex, a half-time contest during an NBA game went viral when the winner sunk his half-court shot, scoring a $75,000 donation for the Boys & Girls Clubs of America and the Lebron James Family Foundation. The contest was a partnership between the makers of Carmex and LebronJames.com.