Is Your Crisis Communication Coronavirus Ready?

Home Tag : reputation management

The seemingly never-ending news about Covid-19 (coronavirus) is now impacting our daily lives. Even if your company or organization doesn’t have a current crisis communication plan, there are still immediate steps that you can take to prepare your business for the challenges ahead as this crisis continues to unfold.

Define Key Audiences and Prioritize How to Effectively Communicate with Them

Decide who you need to communicate with, what they need to know and the best way to reach out to them. Here are some key audiences to consider and the kind of information that may be important to share with them:


  • What steps is the company taking to protect them?
  • What processes or procedures are changing to minimize potential exposure and how does this impact their interaction?
  • How is the company empowering them to protect themselves and others? (sick leave, work from home, virtual meetings/conferences)
  • As the situation changes, where can they get the most updated information on the situation and your organization’s response?

Consider the Various Communication Vehicles

After you decide who you need to communicate with and what they need to know, determine the best way to reach out to them. Keep in mind, there may be multiple ways to make the information available. In times of crisis, the rule is to reach out to each audience in the way(s) they are used to hearing from you. Here are some to consider:

  • Email
  • Letter/memo
  • Text
  • Website/Intranet
  • Social Media post
  • Poster/posted signs
  • Meeting/conversation
  • Telephone call
  • Crisis line
  • Videotaped message
  • Recorded audio message
  • Bulletin board
  • Electronic reader board
  • Newsletter/eNewsletter

Don’t Let a Crisis Damage Your Corporate Image

If you need help with messaging for Covid-19 or any other crisis that could damage your business and its reputation, please reach out. I’m happy to set up a time to talk about how my team can help.

When it comes to crisis communication, Peridot Group has decades of experience. We have a team of former journalists who now work on behalf of clients. Our team has led communication through SARS, bird flu, Zika virus, seasonal influenza and now Covid-19/coronavirus.

Our crisis communication services are second to none. We’d love to put them to work for you.

Kristi Arndt,

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The Minnesota brewery scene is not only known for being robust, it is has a reputation for giving back to the community-in a big way. Perhaps no brewery embodies this more than Finnegans, which donates 100 percent of their profits back to feeding the hungry. In fact, they claim to be the first beer company in the world to donate 100 percent of its profits to charity.

Expanded Beer Selection Applauded

For years Finnegans served a limited number of beer styles. That has changed. After opening its new downtown Minneapolis taproom in 2018, the brewery has grown its footprint with a 6,000 sq. ft. taproom (adjacent to a 4,000 sq. ft. dog-friendly patio) and expanded its beer selection. On my recent visit, there were 16 beers available at the taproom.

My sampler included the following:

  • Cluster Truck: An American IPA with an ABV of 6.5 percent.
  • Crimson Howler: A red IPA aged in bourbon barrels, coming in at a relatively low 7.3 ABV (at least for barrel-aged).
  • Aronia: An American wild ale aged on Aronia berries. Offers a tart flavor and an ABV of 6.7 percent.
  • Tile Factory: A mosaic IPA coming in at 7.0 percent ABV.

My beer palate has been leaning toward barrel-aged brews of late, even during the hot, humid days of summer—and my visit to Finnegans was no exception. After the tasting samples, my top beer choice was the Crimson Howler. The Tile Factory was a fantastic second.

The taproom has a limited menu served by the Tavola Italian Kitchen + Bar housed in the Elliot Park Hotel next door. The Irish Ploughman’s Platter was pretty darn good, with meats, cheese and hard-boiled eggs. Although I didn’t taste them, the Potato Kegs Tots looked very tempting! Food from local restaurants is also welcome at Finnegans.

Tastes Good; Feels Good

According to its website, Finnegans’ brews are currently distributed in Minnesota, Wisconsin, North Dakota, South Dakota and Iowa. With a mission statement of, “Turning beer into food,” the brewery has food shelf partners that correspond with each territory: The Food Group (Minnesota, Hunger Task Force Free & Local (Wisconsin), Great Plains Food Bank (North Dakota), Feeding South Dakota and Food Bank of Iowa.

Finnegans has come a long way in recent years. Their ongoing commitment to give back has surpassed the $1 million mark. The tastes good, feels good vibe lives on!

Abbreviation Key:

  • IPA: India Pale Ale
  • ABV: Alcohol By Volume
The patio at Finnegans is a quiet, relaxing oasis in the heart of downtown Minneapolis. And during my most recent visit, it served as a sanctuary amidst endless driving and walking obstacles caused by the season of road construction.
Finnegans Beer Tasters (l to r): Crimson Howler barrel-aged red IPA, Aronia America wild ale, Cluster Truck American IPA and Tile Factory mosaic IPA.
Please forgive the selfie. I visited the taproom as part of a happy hour event. I was thrilled to win one of the prizes—my snazzy new Finnegans hat!
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