Public Relations and Media Relations are art forms...that we’ve mastered! Our specialty is effectively managing communications between our clients and their key audiences to not only build, but also manage and sustain a positive reputation. The tools of our trade include well-planned and timed press kits, media pitches, product and service launches, media tours, news conferences and special events.
We have proven success obtaining influential media coverage for companies such as Carlson Hotels Worldwide, Concerned River Valley Citizens, KitchenWerks, Lil' Drug Store Products, Minneapolis Kennel Club, Mona Lisa Suite Hotel, Property Fraud Prevention, The Regent Luxury Group, Stopain, Unique Inns, Wilder Foundation and WORLDHOTELS-the Americas.
- Reducing the risk of being quoted out of context or misquoted
- Helping the reporter define the story
- Developing and delivering key messages
- Managing crisis situations
Marketing Communications are traditional branding materials that set an organization’s corporate image while conveying important product and company messages. We provide message development, copywriting and graphic design concepts that integrate with your overall marketing approach. Contact us for assistance with creating bylined articles, Website content, brochures and sales collateral.
Internal Communications are essential to building stronger relationships inside your organization. Many companies forget that employees, vendors and other business partners are vital to their success. We’ll help you include them in your communications plan using:
- Employee communications
- Partner communications
- Internal newsletters and magazines
- Intranet articles
Reputation Management establishes and maintains your company’s positive image in times of crisis or when intense media attention escalates an issue out of your immediate control. At that point, it becomes a matter of perception rather than reality. If this happens, we can work with you to develop the right messages, consider your options and set a timetable for moving forward. Reputation management limits prolonged media attention and gets you back to business as usual. We can also proactively create a plan for managing issues well before they reach crisis mode.
Media Interview Training teaches your spokespeople the proper Do’s and absolute Don’ts of talking with members of the media. Our interactive approach will provide tools for communicating effectively with reporters while: